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The Company

The Company

Established in 2012 in Phoenix, AZ, US Reloading Supply (formerly HQ Bullets) initially manufactured and sold cast lead bullets. In 2014, we realigned our sales to provide wholesale and retail sales of reloading components. We also began offering distributor discounts to small gun shops and custom reloaders.

We are a locally owned, retailer of discount reloading supplies, components and ammunition manufacturing. Unlike many in our industry, we shoot exactly what we sell. Most of the products we carry have been used in thousands of our reloads, and shot at both indoor and outdoor ranges. Our customers include competition shooters whose feedback we value when selecing our inventory.

Browse through our selection of discount reloading supplies and shop with confidence. We stock most brass, bullets and many accessories at one of our regional warehouses. Contact us if you don't see what your are looking for, we may be able to special order it.

Our Mission

The Mission of US Reloading Supply is to provide quality reloading components to target and competitive shooters at a reasonable price. Our staff provides friendly service to assist customers with product selection and education.

Competitive Edge

What makes us different than our competitors? High-quality products, low prices, and the best customer service you’ll find!

Check out our Saving’s Calculator and see how much you can save by reloading.


Founder, Jim Swindle started pistol reloading in 1972 and sold some brass and cast lead bullets to friends and family. This carried on into his military career as an OSI Special Agent and continued with him throughout his military career. After leaving the service, he continued reloading and often encountered problems finding quality products at a reasonable price. So in 2012, Jim obtained his ATF Type 6 license and started manufacturing his own cast lead bullets. A few years later, after numerous requests from ecologically motivated customers, he switched to copper plated bullets and left casting behind. Within a short period of time, he added brass to his sales and started marketing Rainier copper plated bullets.The rest, as they say, is history.